10 Best AI CRM Tools for 2025

The traditional CRM platforms were programmed to simply store customer data and track interactions. However, such limited capabilities are no longer effective in the era of Artificial Intelligence. 

AI-powered CRM platforms are now assisting sales reps with automation of workflows, predictive analytics, and revenue-driving decision-making. Such a technological shift has proven effective as the sales teams lose a lot of time in manual data entry, guesswork-based forecasting, and incomplete information. 

With AI CRM tools, sales reps can overcome those shortcomings and drive their focus on converting more leads into buying customers. Predictive analytics, automated outreach, sales forecasts, buying intent analysis, and other such features are redefining the way you must approach customer relationship management. 

So, if you are a budding business owner or an established enterprise seeking an AI-powered CRM, this article covers 10 of the best AI CRM platforms of 2025, backed with exceptional capabilities for you to count on. 

What is an AI Empowered CRM?

AI CRM (Customer Relationship Management) is an upgraded version of the traditional CRM, backed with AI and automation features. As the traditional CRMs are meant to store customer data and track their interactions, an AI CRM tool will help you make impactful sales decisions and guide you on how to interact with potential leads. 

Some of the exceptional features that make AI CRM special over the traditional counterpart are:

• Automation of Routine and Redundant Tasks:

AI CRMs can automate repetitive and routine tasks such as data entry, follow-up reminders, email generation, chat responses, and more. Beyond that, it can also help businesses with handling customer support inquiries, scheduling meetings, managing emails, and qualifying leads. 

• Intelligent Data Analysis:

The AI capabilities in CRM are meant to analyze patterns in customer interactions across all communication channels. This way, the tool can predict buying intent, sales trends, and other valuable insights that humans might miss out on. 

• Personalization:

AI-powered CRM platforms can help you personalize emails and messages for individual customers, without the need for manual intervention or customization for every interaction. 

• Improved Sales & Marketing Efforts:

The AI engine powering your CRM tool will help your marketing and sales teams bring in more productivity to the business. It will be possible through lead scoring, marketing content generation, automated task assignment, and other such features. 

Top 10 AI CRM Tools for You to Count On

Here is the list of 10 most sophisticated and feature-packed AI CRM tools for you to streamline your sales, marketing, and customer service efforts:

1. Salesforce Einstein

Salesforce, being one of the most sought-after CRM platforms, has introduced Einstein AI, with added features and deep customization capabilities. You get AI-powered assistants to deal with conversational tasks, and dedicated tools to help you with marketing automation, sales, data analysis, and more. 

Using Einstein AI, you can summarize your sales calls, predict the customer churn rates, generate personalized content, derive actionable data insights, and more. Companies with humongous databases can leverage the potential of this platform for executing seamless management. 

Not just that, Einstein AI CRM software can deal with predictive lead scoring, giving you an idea of the conversion probability of each. Pipeline forecasts and deal prioritization are some of the other out-of-the-box features of this tool. To sum up, some of the features of Salesforce Sales Cloud include:

• Boosts agent productivity by automating tasks like summarizing sales cases and using chatbots for streamlining customer satisfaction. 
• Introduces a conversational AI assistant for writing sales emails, summarizing calls, and answering diverse workflow questions. 
• Assists in personalizing customer journeys and marketing campaigns through user behavior and preference predictions. 
• For e-commerce businesses, the Salesforce Einstein AI CRM tool can help with predictive sorting, personalized recommendations, and smart production promotions. 

Some of the popular brands leveraging the potential of Salesforce Einstein AI for enhancing their operational productivity are Siemens, FedEx, Autodesk, OpenTable, and Air India. 

2. HubSpot CRM

HubSpot CRM has been a strong platform for businesses to bring together their sales, marketing, and customer support efforts. With the AI toolkit, Breeze AI, HubSpot has now levelled up its proficiency with advanced marketing automation, sales intelligence, customer service, and other such capabilities. 

Companies like National Geographic, Accenture, and LYFE Marketing have already adopted HubSpot AI CRM perks and have seen massive improvements in their overall lead generation and conversion rates. HubSpot offers Breeze Copilot, an in-app AI assistant that can help you build business workflows, generate content, summarize sales records, and support outreach. 

On the other hand, Breeze Agents is yet another AI tool that can help you with finding potential prospects that fit your ideal customer profile. Beyond that, it can also list out the contact details and send personalized emails for cold sales outreach. Beyond these efficacies, some of the other standout features of HubSpot AI CRM are:

• Automation of routine tasks such as data checks, sales follow-ups, lead routing, and more. 
• Supports data enrichment by automatically filling in the missing data elements like company size or addresses, and stores them in the CRM database. 
• Enables user behavior tracking and reverse IP lookups for analyzing the buying intent of your website visitors. 
• Workflow automation features will help businesses connect multiple sales actions. For instance, a simple site visit will trigger the CRM to take the following steps in the marketing or sales process, such as lead scoring, data enrichment, user segmentation, and more. 

Apart from Accenture, National Geographic and Accenture, and companies like Kaplan, Sandler, and Trustpilot also use Breeze AI by HubSpot CRM for streamlining their marketing & sales operations. 

3. Pipedrive

Pipedrive AI CRM features focus on helping the sales teams do their job more efficiently, and not distract them from it. This platform lacks the exclusive AI features of the enterprise AI CRMs, but it does cover the priority tools that can boost the outcomes of sales processes. Pipedrive brings to you an AI sales assistant for analyzing potential deals, emails, and contacts for predicting the win probabilities. 

Depending on the analysis reports, the AI assistant also recommends the next set of actions for your sales team to increase the chances of conversions. Beyond that, there’s an AI tool for writing outreach emails, follow-ups, and sales proposals, using custom prompts. Even without the deep customization features, you can still set up your automated workflows. 

You get to create multiple visual pipelines for diverse products as well as sales processes. The simplest of customizations you make using Pipedrive AI CRM will help the ML model learn and improve its recommendations or predictions over time. Some of the noteworthy features and use cases of Pipedrive AI are:

• Provides businesses with recommendations on improving performance and securing priority deals. 
• The AI sales assistant by Pipedrive can also highlight the priority emails and automate the follow-up reminders. 
• Create personalized emails using simple prompts, and break down long emails into brief summaries for better readability. 
• Generates quick sales reports and derives performance insights using simple user prompts. 
• Automates routine tasks such as updating customer records, scheduling sales appointments, and categorizing lead inquiries. 

Companies like Skyscanner, PwC, Emerson, and Postmates are using Pipedrive and its AI features for streamlining their sales processes. 

4. Microsoft Dynamics 365 with AI Copilot

With Copilot, Microsoft Dynamics 365 becomes one of the best AI CRM software solutions, focused on providing the best customer experience. The Copilot AI assistant is trained to help your sales teams streamline routine tasks like lead scoring, data entry, and personalized customer engagement. 

Companies like The Coca-Cola Company and BMW Group are already leveraging Dynamics 365 for streamlining their sales operations and boosting customer relationships. This AI CRM platform serves businesses with sophistication in sales, customer service, field service, supply chain management, and cross-application features. 

Dynamics 365 with Copilot, being part of the Microsoft ecosystem, can help you summarize lead information, prepare for meetings, draft emails, summarize customer cases, predict supply chain disruptions, and more. Beyond that, some of the other practical features of Microsoft Dynamics 365 with AI Copilot are:

• Supports lead enrichment with information from multiple sources. 
• Helps with drafting and improving sales emails or summarizing long email threads. 
• Identifies late payments, forecasts inventory, and analyzes cash flow, all using AI-powered Copilot features. 
• Provides a quick summarization of the leads, opportunities, and accounts. 

Companies like BMW Group, The Coca-Cola Company, 3M, Prada Group, and others have put their trust in Microsoft Dynamics 365 with AI Copilot for their CRM efforts. 

5. Vtiger

Vtiger might not be a remarkably popular a CRM software as the other names in this list, but it still has some exceptional AI features to be a suitable preference. Calculus AI is the AI engine of Vtiger, holding capabilities like summarizing your emails, calls, and meetings for extracting contextual information. Beyond that, this tool also suggests to your sales team what to do next.

Using the AI features of Vtiger, you can assess the quality of sales conversations and filter promising leads from a crowd of site visitors. It can also use historical data for predicting potential risks and sales outcomes. Beyond that, you also get a Generative AI Designer tool that enables you to train your own virtual bot by uploading your company details. 

The Prediction AI Designer tool, on the other hand, helps you create your own predictive AI models, right from the ground up. With the collective features of Calculus AI, it continually learns to better forecast the deal outcomes and give out impactful suggestions. Some exceptional features that make Vtiger a worthy AI CRM tool include:

• Supports enhanced analytics for deal scoring, action recommendations, and predicting best times for contacting prospects. 
• Automates sales and marketing with features like lead management, deal tracking, campaign management, lead nurturing, and more. 
• Offers AI-powered tools for social media and email marketing automation. 

Clinch Connectivity, RussAir Technologies, HackerEarth, and EnviroConcept are some of the mid-sized companies that have adopted Vtiger as their AI CRM platform. Beyond that, some of the popular companies like Wipro, IBM, and Infosys have also been associated with the use of Vtiger for some of their CRM features. 

6. Zendesk

Zendesk brings to you its powerful AI CRM software, backed by Copilot and virtual agents for improving your customer support capabilities. Most CRMs are often built to target sales performance first, whereas Zendesk prioritizes customer support and has all other features around it. 

The purpose of Zendesk AI CRM is to enable seamless communication between your team and customers. You can integrate multiple communication channels such as mobile messaging, social messaging, email, SMS, help center, live chat, and voice, allowing you to talk to your customers, anytime and anywhere. 

All the conversations done across different channels will be pulled and stored in a single unified hub, Agent Workspace. Zendesk’s AI capabilities include analysis of the incoming conversation requests based on sentiment, language, and intent. Following that, the AI model automatically routes the conversation to the appropriate sales rep, agent, or team, based on workload, skills, and availability. Some additional features of Zendesk AI CRM include:

• Automates customer support by handling all incoming interactions and complex queries across diverse channels. 
• Zendesk Copilot is a real-time AI assistant for the company agents to get suggestions on replies and the relevant context of customer conversations. 
• Seamless consolidation of all the customer interactions across different channels in a single unified hub. 

Companies like Airbnb, Toyota, Liberty London, Shell, and Shopify make use of Zendesk for their customer-support-driven CRM platform, powered by AI features. 

7. Zoho CRM with Zia AI

Zoho CRM with Zia AI is an ideal CRM for companies of all sizes that need high-end automation and analytics features. With Zoho’s exceptional AI capability, driven by Zia AI, companies can avail of features like personalized recommendations, sales predictions, conversational data accessibility, and more, all at a reasonable price. 

The AI model of Zoho CRM is trained to qualify incoming leads based on engagement signals and interaction patterns. With the help of Zia, you can now predict the likelihood of lead conversions and also forecast the best time for contacting customers. This platform also helps you keep a tab on the call interactions, which will help you prioritize the sales efforts. 

Zia AI assistant also scales up the overall CRM experience by responding to text and voice commands, helping agents with quick data lookups. Beyond that, you can also seek data enrichment, workflow automation, and sentiment analysis features through the Zoho AI CRM platform. Some of the clear use cases and features of Zoho CRM include:

• Summarize the calls, emails, and chats, seeking a quick overview or context of all customer interactions. 
• Generate quick email content and catchy subject lines using custom prompts, which will help improve the overall brand-customer interaction. 
• Supports data-driven analysis for making business performance predictions and sales forecasts. 

Popular brands like Netflix, FedEx, Ford, Amazon, and others are using Zoho CRM with Zia AI for managing their customer interactions, sales efforts, and marketing measures. 

8. Freshworks with Freddy AI

Freshworks CRM powered by Freddy AI is proven to be a robust solution for businesses of all sizes. The AI engine of this platform assists businesses with diverse capabilities such as lead scoring, personalized customer engagement, workflow management, and more. 

One of the best things about the Freshworks AI CRM tool is, it has a user-friendly interface, making it easier for your team to manage and navigate marketing, sales, and customer service. A popular brand, Domino’s Pizza, is already leveraging the potential of Freshworks with Freddy AI for handling its customer support operations. 

The company is using Freddy AI for automating tasks like responding to customer queries, offering personalized support, and more. Beyond that, this AI CRM platform also helps automate lead assignment, follow-up reminders, and email campaigns. Some of the other exceptional features of Freshworks with Freddy AI are:

• Supports AI lead scoring by prioritizing high-value sales opportunities. 
• Introduces AI Agent Studio for enabling teams to deploy custom AI agents for specific business applications such as scheduling demos, managing refunds, and tracking orders.
• Enables analysis of incoming emails and generates context-based adequate responses, based on the internal knowledge base. 
• Auto-resolves complaint tickets once the customer confirms the solution was helpful. 
• Summarizes sales conversations in chats or emails, enabling agents to understand the context faster. 
• Automates sentiment analysis of customers to prioritize required cases. 

Apart from Domino’s Pizza, brands like Frasers Group, Porsche eBike Performance, Hobbycraft, and others are part of the Freshworks CRM’s client base. 

9. SuperAGI CRM

SuperAGI empowers businesses with its agentic AI-based CRM platform. It is designed to help you with AI-driven SDRs (Sales Development Representatives). These AI-agents will help automate lead management, derive data-driven insights, and personalize sales outreach on a wide scale. SuprtAGI AI CRM platform will help you optimize your sales pipeline by automatically capturing and qualifying potential leads and nurturing the lower-intent prospects. 

Using this platform and the AI capabilities, you can also automate personalization of cold emails, which will eventually help you acquire more leads and increase conversions. You can also create custom sales workflows to navigate calls, LinkedIn messages, and emails. 

The best thing about SuperAGI is, it detects the buying intent of site visitors and their interactions across different channels, following which the outreach efforts will be triggered. Some of the key features of SuperAGI CRM that make it a valuable pick among the top 10 options are:

• Allows businesses to automate cross-channel and multi-step customer journeys, ensuring a positive user experience across all sales touchpoints. 
• Enables you to use AI-led sales calls that can analyze the conversations and provide your agents with real-time coaching on how to respond. 
• Offers unified CRM ticketing assistance for managing customer support tickets in a central dashboard. 

Some brands, such as Flexnest and Boult Audio, are active users of the SuperAGI CRM platform for focus-driven marketing and sales efforts. 

10. Creatio

If you are a business seeking customizable and no-code CRM workflows, powered by AI integration, Creatio is the platform you must look out for! This AI CRM tool can enable your team to tailor the AI infrastructure and leverage automation without the need for a professional developer’s support. 

Creatio levels up its AI CRM capabilities with agentic, generative, and predictive features. This tool helps you automate the routine repetitive tasks such as scheduling sales meetings, updating customer records, or sending follow-up reminders. 

Following that, you can also initiate analysis of current & historical data for predicting the future business outcomes, such as lead budgets, top-performing products, and more. Some of the other exceptional features of Creatio are:

• Enabled with the AI Rules Engine for recognizing the customer engagement patterns and recommending necessary actions. 
• Use the no-code CRM workflow builder for curating intelligent marketing and sales pipelines. 
• Automates the process of lead scoring, nurturing, and tracking. 

Popular companies like KPMG, BNI, BSN Sports, Hyundai Motor Company, and others have already adopted Creatio for its AI-powered CRM solutions. 

How to Choose the Best AI CRM Software?

Now that you are aware of the 10 best AI CRM tools of 2025, here are some of the important factors for you to consider while choosing the ultimate one for your business:

• Define Your Business Needs:

The AI CRM features you need for your business will depend on its size. Smaller businesses will just need optimal AI-driven lead management and automation of routine tasks such as follow-ups, data entry, task assignments, etc. On the other hand, enterprises will need complex sales or marketing workflows, backed with multiple AI integrations. Large-scale companies will need features like predictive analytics, hyper-personalization, enhanced lead scoring, and more. 

• Compare the Pricing Models:

You need to prioritize your budget for the AI CRM solutions before choosing the ultimate one among the best 10 options. In the process, you must evaluate the total cost you will have to bear for availing of a CRM platform for your business, including setup, training, and integrations. 

• Test the AI Functionalities:

Most of these AI CRM tools offer free trials for you to use. Leverage the opportunity and test all the potential AI functionalities, such as prediction accuracy, quality of automation, and usability. Pick the system that you think will be easier for your sales, marketing, and customer support team to adopt. Beyond that, look out for features like AI customization, unified customer view, smart data analysis, lead scoring, content generation, and more. 

Scale Your Business Productivity with the Use of AI-Powered CRM Solutions!

Today, the AI CRMs are no more just support tools, but are full-grown productivity engines for helping your business thrive in this competitive era. Using the dedicated features, you can now automate the daily workflows, assess customer interactions, derive predictive insights, and make sales forecasts. 

Over time, each of these platforms evolves continually to make your sales, marketing, and customer support efforts more productive than ever. This article has listed out the 10 most sought-after AI CRM platforms, powered by exceptional functionalities. Gain a closer insight into the key features of all these tools prior to choosing the ultimate one! 

No more missing out on sales opportunities because of slow-paced actions through the sales funnel. Let your AI CRM platform help you with sales outreach, follow-ups, customer interaction analysis, and more.